Every seller must be honest with customers. Never mix good and poor quality items or hide low-quality products behind premium ones. Don’t resell returned items with defects.
Jewish merchants led the way in protecting buyers’ rights. They followed Torah law against deception long before modern consumer protection laws existed.
How can you spot deception?
Before selling anything, ask yourself these key questions:
1) Am I hiding anything from buyers?
2) Is my price fair?
3) Does my product match its description?
Even honest sellers sometimes need help making the right choice. Let’s look at clear examples of what to avoid.
Example 1. Quality Mixing
Don’t put premium items on top to hide lower quality products underneath. This tricks customers into thinking everything is high quality.
Example 2. Grade Mismatching
Never sell second-grade items as first-grade, even if they have minor flaws. Always tell customers about lower grades, regardless of price. Even if buyers might accept the lower grade, you must inform them upfront.
Example 3. Hidden Defects
When selling returned items like electronics or watches, always tell new buyers about any defects, no matter how small.
Example 4. Used Items
Tell buyers about all defects in used goods before selling. This includes typewriters, appliances, cars, and similar items.
Example 5. False Claims
Don’t tell buyers they’re getting an amazing deal if you’re selling standard items at regular prices.
Example 6. Fair Pricing
If someone offers too much for items like antiques, jewelry, or stamps, tell them the true market value.
Example 7. Honest Value
When selling valuable items like antiques, art, or rare books, buyers who know the true value must inform sellers who don’t. Never take advantage of someone’s lack of knowledge.
